Ever since the Internet was created, we've had a lot going on. Technological advancement aside, we have enjoyed faster, better connection; platforms for people to get exposed; not to mention changing the whole ad and marketing industry with the introduction of social media, influencers and KOLs. In fact, everyone's making use of social media and ramping up their ads and marketing to put their products in the limelight, but how do you tell the good products from the not-so-good ones? This is where KOLs, or key opinion leaders come in!
KOLs are experts in their respective industries, whose advice and knowledge is sought after and respected by others in their field. They are trustworthy professionals on a specific topic, and usually have a targeted specific audience. They may not have high follower counts like influencers, but influencers actually look to KOLs as subject matter experts! Here, we'll be introducing a few of our favorite KOLs and experts who are blazing a path in their industries, while sharing their no-selfish expertise on social media and the Internet in general. Their work is truly inspirational, and we hope that you, our readers, will be able to pick up a thing or two from them too!